Featured Case Study
SILVARAMOS
REAL STATE
Google Ads | Real Estate |
Full Digital Transformation
Client
SilvaRamos Real State
Project Background
Move:
Google Ads | Real Estate | Full Digital Transformation
Challenge:
I led a full restructuring of Google Ads campaigns and the broader digital strategy, repositioning for a real estate company as a top-performing real estate brand in its region.
Campaigns were segmented by location, property type, and intent (buy vs rent), while parallel improvements were made to the website, landing pages, and Google Reviews to improve conversion efficiency beyond media alone.
Results
Rental campaign Cost Per Lead (CPL)
$15.12
Sales campaign Cost Per Lead (CPL)
$25.70
Efficiency improvement vs. market CPL benchmarks ($45–60)
74.8%
Conversion rate performance (outperforming market by 130%)
2% – 3.5%
Average engagement time (more than double
industry standards)
1:55
Key Takeaway
Paid media scales best when campaign
structure, UX, and reputation work together
as a system.
Skills: Advertising · Analytical Skills · Google Ads
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