Featured Case Study
Garage Door Depot Canada
Biggest garage door dealer in Canada
Client
Garage Door Depot
Project Background
Mission:
Google Ads | Lead Generation | Account Restructure
Challenge:
After a period of performance decline caused by account fragmentation and prolonged learning-phase instability, I led a full restructure of Garage Door Depot Edmonton’s Google Ads Search campaigns.
The legacy structure had been inflating CPAs from a historical CA$20–24 range to CA$35–40 per lead. I consolidated campaigns around high-intent search themes, rebalanced budgets, and realigned bidding strategies to restore stability and scale.
Results
Conversions increase
+25.04%
CPA reduction
-15.47%
CPA stabilized at
CA$21
Total spend increase of only
+5.69%
Leads classified as service or purchase-ready
70%
Key Takeaway
Structural consolidation and intent-based
segmentation can restart growth in fatigued,
high-volume accounts without inflating spend.
Skills: Advertising · Analytical Skills · Google Ads
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